mindtree target

MindTree Targets E-commerce Market in Australia By CXOtoday Staff Mumbai, Oct 01, 2009 1115 hrs IST MindTree Limited has announced that it will expand its service offerings for the retail market in Australia. The new multi-channel commerce solutions are designed to help retailers adopt a more customer-centric strategy. The new offerings synchronize critical operations, customer information and management systems of online and in-store shopping venues so that consumers can have a channel-agnostic purchasing experience. Retailers will be able to use the solution to integrate and manage their various channels (like stores, Web, e-mail, kiosks, etc.), thereby providing consumers a better shopping experience. The multi-channel commerce solutions leverage MindTree's multi-channel commerce framework and its e-commerce implementation expertise. According to the company, this reduces development time and effort, and improves time to market. With multi-channel commerce capabilities, retailers are able to enhance the customer experience and focus on order fulfillment of both online and in-store shoppers. Benefits of MindTree's Multi-Channel Commerce solutions include: A unified view and management of customer, inventory and order data across multiple channels Increased customer loyalty through cross-channel loyalty programs Personalized shopping experiences using techniques such as guided selling systems and decision trees Consistent brand, product, price and promotional information across all channels According to the IT solution provider, the e-commerce market in Australia has huge potential to grow even more with the use of emerging technologies.